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Client: NBA
Project Name: Welcome to NBA Lane

Agency: Translation LLC.
Executive Producer: Laura Ferguson
Jr. Producer: Becks Parra
CD: Mina Mikhael
CD: Steve Horn
Art Director: Johanna Martinez
Copywriter: Chanae Reed

Production Company: Superprime
Directors: Rick Famuyiwa/The Malloys
DP: Matty Libatique
VFX/Finishing: Parliament
Photography: Tyree Harris

Stills by Tyree Harris

becks parra • producer